Full Service

We offer "full service" from a single source in all projects - from study design to interpretation and implementation of the results. At the same time, you have a fixed contact person within our company.

The quality of the study results is crucially dependent on the quality of the subjects. The personal recruitment of test persons is a core competence of COMAQ. We use our own experienced recruiters, whom we train on a project-by-project basis. The participants of a market research study are always recruited personally. Databases and address lists are not used for recruitment. We recruit participants even from difficult target groups.

Based on the inquiry and tender documents, we create the study design in dialog with our customers. We closely follow the terms of reference and prepare a transparent and result-oriented offer with detailed information on methodology, countries, target groups, number of cases, technology, procedure, place and time of data collection as well as costs. Decisive for the success of a study is a transparent study design that is accepted by our clients' companies.

The organization of the field work is done completely on your own. An experienced COMAQ team suggests a suitable venue and coordinates all related activities such as layout planning and hall logistics. For road tests, we make the selection of test tracks and coordinate these closely with our customers' specialist departments.

We have our own pool of trained and experienced interviewers. For international studies, the interviewers are exclusively native speakers.

Our experienced project managers create structured report volumes with a clear presentation of the results in chart and text form as well as results dashboards in the customer CI. This is supplemented by comprehensive photo and video documentation.

We use our special technical equipment to ensure maximum data quality and efficient project handling. Personal interviews (CAPI) are conducted with our own tablet PCs. Programming is carried out by specialized COMAQ staff. Extensive AV equipment enables digital sound and image recording indoors, outdoors or in vehicles. Observation rooms for live broadcasts of group discussions are equipped with multi-camera technology with split-screen display. The setup of the technology is supervised on site by a COMAQ technician. Editing of audio and video files with professional software is done by experienced COMAQ staff. COMAQ has its own quality system for data security and data protection.

For statistical evaluations, we work with both proven and new calculation models. Reliability, validity and objectivity of the results are in the foreground and influence the study design, the fieldwork and the analysis phase.

The preparation of the report volumes of our research studies is based on many years of experience and continuous development with our clients. Two-level management summaries and a top-line results dashboard spearhead each results report. We follow the CI of our clients, the charts convey the results clearly and are provided with individual action titles.

Recommendations for action are an essential and integral part of our report volumes. Special models and visualizations are used to identify optimization potential. In addition, we support our customers in identifying the causes and defining short- and long-term measures.

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Do you need insights for decision-making around your brand and communication measures or do you have questions about us and our services?