Acceptance, willingness to pay and much more.
Leave nothing to chance when it comes to innovations and changes. We use various tests and methods to find out for you how likely an offer is to be accepted or how potential customers judge an innovation.
As part of product tests in the very early phase of development, we use various quantitative and qualitative methods to determine the acceptance of innovations on real or virtual test vehicles. In addition to design, functionality and ease of use, price willingness also plays an important role, which is determined using special conjoint models, among other things.
We determine the acceptance and marketability of new products at an advanced stage of development within the framework of product clinics. Price readiness and acceptance play a very important role here.
Specific recommendations for action are determined for design, functionality or usability and presented in specially developed formats. Competitor comparisons often play an important role in enabling the product to be positioned.
Methodologically, many combinable methods are used, such as face-to-face interviews (PAPI, CAPI), focus groups, mini-groups or in-depth interviews.
We are competent and experienced in all questions concerning secrecy and IT security.
The planning and execution of driving tests has been a special competence in our company for many years. Based on the often very technical questions on the topics of driving dynamics, driving safety and driving comfort, we develop a survey concept that is understandable for end customers and the criteria can be evaluated and differentiated among each other.
Our test drives can take place both on a test site and on public roads. During the test drives, the test subjects are accompanied by interviewers and filmed if they give their consent.
Benchmarking studies for production vehicles shortly after SOP are a central core competence of our company. Interior and exterior design, functionality, ease of use as well as driving dynamic characteristics are assessed in a competitive comparison. At the same time, the importance of each criterion is determined and a two-dimensional matrix with action requirements is created. In addition, a strengths and weaknesses profile is created for each vehicle from the end customer's perspective. All results can be specified more precisely in the dashboard with time and country comparisons.
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